How Efficient Car Sales Representatives Shall Bring in Good Business?
The automotive world these days has plenty of surprises for the car-lovers. A brand does not simply make a launch of a vehicle silently anymore. It causes plenty of flutter and buzz in the automotive
The automotive world these days has plenty of surprises for the car-lovers. A brand does not simply make a launch of a vehicle silently anymore. It causes plenty of flutter and buzz in the automotive world and this is enough to make people to keep a watch-out on the reviews. The social media helps the word of mouth spread like wildfire within moments of the release of a car somewhere in some auto show in the world.
This is why companies vary, and they also give the dealership with select few dealership showrooms only. In fact, a good showroom goes by the thumb rule to hire only trained and efficient sales representative staff. If a showroom is all glitzy but has no educated or trained staff on board, then the sales figures there would never be reaching the target.
After all, an automobile showroom maintenance cost is quite high anywhere in the world and one cannot afford to have a store for the sake of having.
While one has to have the general interest in automobiles besides having the knowledge, one also needs to ensure that the customers are happy. A brand might be offering a grand incentive on the sale of their SUV but if the customer does not really have the budget to buy one, there is no point in forcing him to buy one.
Jeff Lupient learnt all about selling cars and dealing with automobiles and human tendencies from his college years and since then there is no looking back. Today, as the CEO of the Lupient Automotive Group, he is the storehouse of knowledge and he is one person who knows what it takes to become a salesperson.
He believes in being earnest with the customers and knowing about the customers’ preferences and personal requirements can help the sales rep. A sales rep might get to hear a lot about personal reasons for a client to get his own car. All that he has to do is to listen, empathize, and assist the potential buyer in getting the car that would fulfill all his needs.
A happy customer is not just one who comes once, buys and goes. A happy customer would be one who receives consistent response at every time he comes and when he recommends the store to his friends or family, they also get to see the same response.
This is heartening and this is what makes an auto dealer famous. The customer would also expect excellent post-sales services and maintenance services. If the auto dealership does not promise all that or does not offer timely services post-sales, then retaining these old customers would be difficult. In fact, as Jeffrey Lupient would agree, that existing customers often add to the major chunk of customers, and when a new product is ready for launch, they would be the first people to look forward to it. So making your auto dealer business a success with keen entrepreneurship skills is one thing, and retaining the goodwill with excellent customer service is totally a different ball game. The trend is thoroughly highlighted in Jeff Lupient’s career.