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Daddy-Do Over – For the Beauty Concern

Makeovers and plastic surgery for women gain a lot of media attention because of its value in the cosmetic surgery industry. In 2010, it reached an estimated value of £2.3 billion and is estimated to reach

beauty concern

Makeovers and plastic surgery for women gain a lot of media attention because of its value in the cosmetic surgery industry. In 2010, it reached an estimated value of £2.3 billion and is estimated to reach £3.6 billion by 2015. So the industry deserves its attention, its popularity is on a steady increase as non-surgical procedures and also, stricter regulations make the idea of cosmetic surgery safer. However, there is a quieter sector that rarely receives substantial recognition; male cosmetic treatments (older men in particular). Celebrities seem to be leading the way with Wayne Rooney and Louis Walsh both having hair transplants, Gordon Ramsay having his chin altered and Boris Becker receiving a facelift.

beauty concern

In 2011, 10% of cosmetic procedures had male participants.It is very interesting to analyse the sudden motive for men when just 10 years ago cosmetic procedures were almost untouched by men. They have now become increasingly popular that the term ‘daddy-do over’ has been given to explain the phenomena. Some say that the competitive edge that works environments now have (which would explain the 7% increase in cosmetic surgery in 2010, through the UK recession).Essentially, a ‘daddy- do over’ entails an older male participant to undergo mainly 2 procedures: abdominoplasty and breast reduction (a ‘mummy makeover’ contains breast augmentation, abdominoplasty and liposuction).

Gynecomastia is a very common issue among older men; it basically involves the male chest becoming larger because of the dietary issue involving the body being unable to break down the amount of fat intake. Liver problems such as cirrhosis will cause men to be unable to use the liver to effectively dissolve and store adipose tissue properly; often caused by excessive beer drinking. When at least 60% of the world’s men suffer from at least a minor level of gynecomastia, it is clear why there is a growing demand for the ‘daddy-do over’ procedure.

The 21st century has brought forward many forms of technology which have developed laziness (desk jobs, increased driving and little time for physical activity are extremely common).Many cosmetic surgeries will explain that the top 5 most popular male treatment are; liposuction, rhinoplasty, eyelid surgery, breast reduction and ear shaping. This shows that men may appreciate the most defining body features to be tweaked to perfection. It seems that the life of parenthood is becoming very stressful for both mum and dad.

It makes perfect sense that the ‘daddy- do over’ participants are completely justified and supported when deciding to regain some of the ageings that parenthood has almost fast-forwarded. Since the UK is such a judgmental society that thrives off first impressions and appearance; cosmetic surgery industry helps maintain confidence and charisma in such a competitive environment that work and social places have.

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